Why Was Love

One jacket connects the scenes of a first-love story. He wears it at the beginning; she takes it over; its presence carries the memory into the ending. The dark jacket with cream sleeves gives the production a concrete visual motif to follow.

Directing ChatGPT and Gemini

Fredrik set the artistic direction and relayed Gemini/Argon’s contribution to ChatGPT. Argon proposed the jacket’s journey and a warm, analogue visual language tied to the cover. ChatGPT considered that proposal, developed the English production brief and operated the Audove storyboard workflow.

Compare images before committing to motion

Audove produced three concepts with nine key images each. The Jacket Relay was selected as the working direction. The review compared recognisable characters, the timing of the jacket handover and the balance between humour and tenderness.

This gives the collaboration a specific object to discuss: who is wearing the jacket in each scene, when it changes hands, and how that change supports the story.

Creative direction and communication between sessions

Fredrik Brattén

Artist name

Ragnar Bratten

Concept contribution

Gemini / Argon: the jacket motif and visual direction.

Coordination and production brief

ChatGPT: assess the contribution, shape the brief and operate the storyboard workflow.

Storyboard generation

Audove: three concepts, nine key images each.